The data certainly shows the value of customer loyalty. Apple has an industry-leading Net Promoter Score and it’s share price has more than trebled in the last five years. But how does Apple achieve such amazing brand loyalty?
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Bambi vs. Godzilla: How to work with big companies
There is no law that says small firms can only do business with other small firms. If you can get your foot in the door, it can be very rewarding to work with big companies. This article is about one small company – my own business, Articulate Marketing – and how we have found ways to turn our size into a competitive advantage. We work with big clients: Microsoft, HP, Symantec, Dell, Tech Data. This is what we have learned.
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Remote working: lessons for managers from 20 years’ experience
As I write this, many thousands of people have been directly affected by the COVID-19 coronavirus, including members of my family. It is not a time for glib comments. But millions of people face the prospect of working from home for the first time. Likewise, many managers and many companies are going to have to learn how to make remote working work for them. This article is for them.
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Why your office is hurting your productivity (and how to fix it)
The open plan modern office could be killing your productivity, reckons The Atlantic’s Julie Beck.
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10 career-threatening management myths
Every manager has one goal: to foster a healthy, prospering work environment that brings employees together to get work done. Unfortunately, so many managers who have just been promoted or are looking to impress fall short. Why? Because they fall for the many damaging management myths.
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How Winston Churchill used humour as a management tool
I’ve just finished re-reading Churchill’s war memoirs and also Andrew Roberts’s new book, Masters and Commanders, about the relationship between Roosevelt and Marshall, Churchill and Brooke.
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