How to ask someone to be your business mentor
The Beermat Entrepreneur reckons every startup entrepreneur should have a mentor. So do many TV programs about business, from Dragon’s Den to the...
How Apple wins at brand loyalty
The data certainly shows the value of customer loyalty. Apple has an industry-leading Net Promoter Score and it’s share price has more than...
Bambi vs. Godzilla: How to work with big companies
There is no law that says small firms can only do business with other small firms. If you can get your foot in the door, it can be very...
The myth of overnight success
One of the biggest myths in business is the ‘overnight success’. What you find, when you look more closely, is a business that took five or...
The 90 per cent solution: how to finish projects on time for less money
I have spent a lot of my life in software development, first at Intelligent Games and then, while at Articulate, designing and launching ...
How to Start a Computer Games Company
This article is about the hard reality of starting and running a computer games company. I started Intelligent Games (IG) in 1988 because I...
The A-Z of Small Business Outsourcing
It used to be a question for the biggest businesses: what do we outsource? Time has levelled the playing field and, today, even small...