More is more, says research
‘Consumers are irresistibly drawn to product specifications.’ – The Atlantic , drawing on findings published in the Journal of Consumer Research.
What’s your ‘profit to pain’ ratio for client management?
I love my current clients – this isn’t about them. But in the past, mainly when I was a freelance journalist, I have had to deal with a few...
Done is better than perfect
Here rolls the seaAnd even hereLies the other shoreWaiting to be reachedYes hereIs the everlasting presentNot distantNot anywhere else
Why the next ten minutes are the most important in your whole life
No watch on earth, no matter how expensive, is going to give you an extra minute of your life. No camera, no matter how elegant, is going...
My ten most-loved books for geek readers
Andrew Munro invited me to list my five favourite books. A difficult task and I decided to cheat slightly by breaking the selection into...
Geek or creative: which personality type are you?
I’m a self-confessed geek. My ex-wife is a creative – an actress. My daily life was once a kind of experiment in reconciling two very...
Impatience is a virtue
My colleague, Clare, gave me this title – ‘impatience is a virtue’ – to work with and this is what I came up with. Get a cup of coffee and...