Technical notebook with lots of geeky scribbles

Geeks: how to write for a non-technical audience

If they're going to be successful, tech companies need to learn to write for a non-technical audience. Here's how they...

Someone typing on a computer keyboard

How to write like a hacker

Without hackers we wouldn't have the internet, the Linux operating system or computer games. Learn how to communicate...

Chalkboard drawing of a brain

The wrong word: widely misunderstood scientific terms

People have a horrible tendency to use the wrong word in press releases, especially when using scientific terms they...

Man sitting on a pile of books

Motherfoucault! How to write better academic papers

The worst academic papers are notorious for using complicated words, impenetrable theories and name dropping. It...