Geeks: how to write for a non-technical audience
Two peoples divided by a common language. George Bernard Shaw said this about the British and the Americans, but the same can be said of anoraks...
How to write like a hacker
The world of the computer hacker can seem as alien as Sanskrit or quantum physics. But it’s worth trying to understand the geniuses behind...
The wrong word: widely misunderstood scientific terms
People have a horrible tendency to use the wrong word in press releases, especially when using scientific terms they don’t understand. Hype...
Motherfoucault! How to write better academic papers
“Academics get paid for being clever, not for being right.”— Donald Norman The worst academic papers is notorious for using complicated...