Reflections on Jonny Ive and Apple design

A while ago, I went to see Jonathan Ive interviewed by Sir Christopher Frayling at the Royal College of Art Innovation Night. As senior vice-president of design at Apple, Ive is responsible for some of the iconic designs of the last two decades, including the iMac, iPod and iPhone.

Since he rarely gives interviews and Apple is notoriously secretive, it was a fascinating insight into the man and the company.

What’s your ‘profit to pain’ ratio for client management?

I love my current clients – this isn’t about them. But in the past, mainly when I was a freelance journalist, I have had to deal with a few clients that were very difficult. Even the best-paid projects become too much if they affect your personal life or threaten your professional integrity. When is it time to walk away?