I’m a self-confessed geek. My ex-wife is a creative – an actress. My daily life was once a kind of experiment in reconciling two very different ways of dealing with the world. In an experience-driven economy, the balance or choice ‘geek or creative’ may be the most important thing to get right.
Why is this important? Well, my job involves the same challenge. Writing is 50 percent technique (geek stuff) and 50 percent inspiration (creative stuff) and, according to my accountant, 10 percent arithmetic.
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